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Filly Butterfly
Logo-Butterfly
Release date 2014
No. of toys 21 (main set)
62 (total known)
Filly type Butterfly

Filly Butterfly was announced in January 2014 and was released the following spring. It was pushed by a MyFilly Twitter page that was specifically made for the toy brand release, and has been given new families and smaller sets throughout 2014, much how the Filly Witchy toy line got such things in 2013.

The toy line was still used by Blue Ocean magazines up until Filly changed its publisher, and even new magazine by Egmont Ehapa Media includes Butterfly's material into its issues in 2022. Standalone blind bag edition of Glitter from the magazine (with some changes) released in 2023 in Ukraine.

One of the still unreleased Filly Funtasia episodes is based on this toy line and its core characters (Scarlet, Alyssa etc.).
Also, A Visit from Fairy Land features mushroom like houses for Fairy fillys, which is a late addition to Fairy's lore and could be taken from one certain Butterfly's house or the house from this toy line was made after cartoon's concepts of locations (because Butterfly and Stars toy lines were meant to be released earlier or not too long after the cartoon, which didn't come true in the end because Filly Funtasia was delayed for a few years).

Filly-Butterfly-Logo-alt-2

Another logotype of the toy line (used on the package for figurines).

Filly-Butterfly-logo-alt

Alternative logo (from a poster).


Expansions and other editions[]

  • The Glitter Edition had one exclusive (Mystery) family with their own location but mostly used existing characters.
  • Commonly known Butterfly characters were given silver like paint on wings and accessories in Silberzauber and other magazines by Blue Ocean. (Despite the Egmont Ehapa announcement's image showing Silver Alyssa, new magazine doesn't come with any silver figurines of the toy line as of 20.10.2022, being packed with Rainbow Butterfly edition instead).
  • The Filly Wedding toy line has added Butterfly characters in the Dream Wedding expansion. Although, some Butterflys were never released as toys and only exist on pages of 2015's Sammelband magazine.
  • Rainbow Butterfly is edition that debuted with Blue Ocean's magazines in 2021; at first, it was using old designs of Butterfly characters with new names, rainbow Scarlet like wings at the launch and only had a few of toys, but the newest issues published by Egmont Ehapa Media promise inclusion of more characters and return to old names. This edition is exclusive to magazines and can't be bought elsewhere.
  • Playsets and advent calendar featured some exclusive characters.
  • Glitter Edition:
    • Egmont Ehapa magazine: usually one or two random toys with one issue of the magazine (except 7/2023 with one of five toys choice), without rare or surprise toys, only having Scarlet with 'golden wngs' while the rest of characters received 'glitter wings' of any other colour.
      Featured some of classic Butterflys without any new characters (Bea/Summer, Freya/Lotus, Valentina/Nina).
      • Standalone blind bag release:

-Glitter 2023: released in autumn 2023 through Ukrainian distributor Kiddisvit and in Croatia with Slovenia through Menart Toys[1], it features 12 toys in the collection, with regular 'glitter wings' of any colours on toys or 'rare' chance of obtaining 'golden wings' version of all characters, updated flyer with some new fillys in place of classic Butterflys (Bea, Summer, Sun, Eurissa, Max, Jack, Splash, Sara, Toby, Saz, Rhett, Blaze, Liz, Puzzle, Shadow, Taylor) and has no Friendship Pavilion location. It is the first edition of any toy line to have major changes to list of characters or lack of a classic location and could be caused by limits due to production costs of making toys.[2]. -Rainbow 2024: released in winter 2024 via Kiddisvit[3], features 12 toys again, this time with Rainbow wings. Only Scarlet is rare. Completely new fillys and names appear again, recoloured from 2014+ Butterflys in same fashion as 2023's version. But this time, a few old characters re-appear: Sara and Emma, with latter changing home to Cozy Cottage as Friendship Pavilion is still absent. Flower Tower is still not revealed, but a recolour of Shadow is released. The story doesn't mention any Filly Funtasia references anymore[4].

  • Glow in the dark edition: exclusive to Egmont Ehapa magazine, it debuted in summer 2023 and so far only has four toys released: Scarlet with pink or green wings (issue 6/2023) and new characters Elise and Leila (issue 8/2023). It is the first neon version of Butterfly toy line and also first edition of any toy line that debuted many years after the base toy line's introduction.[5][6]

Other merchandise[]

Like many Filly toy lines, Butterfly was available in plenty of forms of products

  • Magazines (2014-2021 under Blue Ocean Entertainment, 2022-?? under Egmont Ehapa Media);
  • 2014 Filly advent calendar;
  • Sagaland and Sammle deine Funkelsteine board games (unlike previous toy lines, games with Butterfly didn't have Filly toys as gifts but included character cards, plastic character chips with 2D images and 'gemstones' chips);
  • T-shirts and clothes for girls;
  • Various books;
  • Phone apps;
  • Audio stories CDs;
  • Sticker album;
  • Trading and collectible cards (some had special effects);

Media[]

Filly_Butterfly_Glitter_--_TV_spot

Filly Butterfly Glitter -- TV spot

Glitter 2023






In other languages[]

  • Russian: Филли-бабочки (an official translation of the distribution - Unitoys);
  • French: the flyer calls this toy line 'Papillons Filly';
  • Ukrainian: 'Метелики';

References[]

Group names
Filly Butterfly
Main set AlyssaBeaEmmaEurissaFreyaJackLotusMaxMomoNinaPrincess Scarlet (special) • RhettSaraSazSplashSummerSunTiaTobyValentinaVictoria
Standard merch Fillys Amy (magazine) • Anastacia (magazine) • Emily (magazine) • Rain (magazine)
Glitter Edition Averie (magazine) • BlazeLizPuzzleShadowTaylor
2014 advent calendar ChrisFrostJuliaLucia
Filly Rainbow Butterfly
Alyssa (magazine, 2022) • Erika (magazine) • Jana (magazine) • Marian (magazine) • Nika (magazine) • Scarlet (magazine, 2021, 2022) • Tia (magazine, 2022)
Glitter 2023 (standalone blind bags)
AmeliaClaraHannahJanellaLaraLeah
Rainbow 2024 (standalone blind bags)
AmaraCatrionaColetteHeidiLuluNickiNinelPiaValerie
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