MyFilly was the official homepage of the Filly toy brand. Also known as Filly.com, the site also had an additional web address and was along with Facebook, Twitter, Fanpop, Pinterest pages branded as MyFilly, alongside a YouTube channel. The site was owned by Dracco, and was copyrighted by HFDL, who were assumed to work as Dracco's copyright division.
In 2017, the main site began redirecting to its Filly Stars subsite. MyFilly and all its subsites went offline early 2019, along with all of Dracco's other sites.
There were homepages for each individual toy line and their sub-brands. Each section had four pages accessible: Story, Filly Kingdom, Filly Tree, and Collection (later renamed to "Products"). How navigation for these pages function sometimes varied between subsites.
- "Story": The background story for the region.
- "Filly Kingdom": A map of the region.
- "Filly Tree": Information about the families from the region and their homes.
- "Collection"/"Products": Stories for individual characters from the toy line.
Sub-brands and their available languages:
- Elves 
- Ice Unicorn
- Ice Elves
The site had five games, of which four were in the Fun section.
Additionally, there was a Filly pageant (under "My Filly World") where you use the points earned from the other minigames to participate with Fillys you've created on the site. All games required a MyFilly (or an old Filly.com) user account to be allowed to play.
The German version also had a map where four of the Filly sub-brand homelands can be browsed, Unicorn (Crystalia), Princess (Filly Kingdom), Fairy (Magical Land) and Witchy (Zimsala). The four areas had one building or castle that can be looked closer at, except Unicorn, which had two castles. The four games in the Fun section were optionally accessed through this map.
There were a few shops. One of them, Jade's Furniture, was where you bought furniture for your Filly. There were also a decoration shop owned by Titania and a salon shop. The German version had a fourth shop (Tarot's Magic Shop), where magical items were able to be bought.
Videos of the site
Connections to Filly Funtasia
One of the links on the rotating front page banner linked to a purple Filly Funtasia poster that mentioned that the show is 26 episodes of 26 minutes each and was scheduled for 2014. The poster had been around since the fall of 2013, when fans were going by a statement that the show's premiere was scheduled for April 2014. The poster had been edited later on to accommodate for the new MyFilly site, but the 2014 estimate remained.
References and notes
- Not to be confused for the home of the Princess Fillys.
- An English version has been known to exist and has been cited in many Filly Wiki articles.
- The main site had a messenger where users were able to send messages to friends around the world.
- Every sub-brand page as of 22nd of February 2015 used the Mandingo font for their story sections.
- There was a "Downloads" page in the "Fun" section that had an assortment of backgrounds, coloring pages, and recipe cards. Some of these images may be found in the Filly Deviantart accounts.
- In later years of the site, the US flag was overwritten with that of the UK to use as the symbol for the site's English language.