FANDOM


(There has been found proof for this page's claims, so a disclaimer on the page's top has been removed.)
(With new info spread around, with both Skundi and Zejgar to thank for parts of it, this page has been upgraded sharply, even if it isn't obvious at first sight.)
Line 1: Line 1:
 
[[File:Simba_1.png|thumb|The logo as you may recognize it from the commercials.]]
 
[[File:Simba_1.png|thumb|The logo as you may recognize it from the commercials.]]
'''Simba''', known officially as the '''Simba Dickie Group''', is a toy company established in Germany.
+
'''Simba''', which is a part of the larger corporate '''Simba Dickie Group''', is a toy company established in Germany. Simba Toys was created in 1982 as a father-son company in Fürth in southern Germany, and in 1993 acquired the Dickie Toys properties after the original owner of Dickie since 1971 had died.
   
They held the German sales license for Filly for some years and placed their logo prominently in Filly toy commercials from this time, but got their license withdrawn by [[Dracco]] in January 2014, and Filly material that before were on Simba-Dickie's home page was removed.
+
They held the German sales license for [[Filly brand history|Filly]] for some years and placed their logo prominently in Filly toy commercials from this time, often ending the advertisements with "Neu von Simba" ([[File:Lang-US.png]]: ''New from Simba''), to the point where they in September 2013 were announced to be the master licensee of Filly. In January 2014, however, Simba they got their license withdrawn by [[Dracco]], reducing their financial incomes markedly, and Filly material that before were on Simba-Dickie's home page were removed.
   
Due to this placement in toy advertising, Simba's reputation for store-brand horse toys for the German market, and at least one disproven story of Filly's early years being a knockoff of [[My Little Pony]] G3 molds, Simba is often believed to be the creators of Filly. However, Dracco are the creators instead.
+
==Supposed Filly founding==
  +
  +
Due to this placement in toy advertising, Simba's reputation for store-brand horse toys for the German market, and at least one disproven story of Filly's early years being a knockoff of [[My Little Pony]] Generation 3 toy-shape molds, Simba is often believed to be the creators of Filly. However, Dracco have later turned out to be the proper creators of the brand instead.
   
 
==Links==
 
==Links==

Revision as of 21:46, January 30, 2015

Simba 1

The logo as you may recognize it from the commercials.

Simba, which is a part of the larger corporate Simba Dickie Group, is a toy company established in Germany. Simba Toys was created in 1982 as a father-son company in Fürth in southern Germany, and in 1993 acquired the Dickie Toys properties after the original owner of Dickie since 1971 had died.

They held the German sales license for Filly for some years and placed their logo prominently in Filly toy commercials from this time, often ending the advertisements with "Neu von Simba" (Lang-US: New from Simba), to the point where they in September 2013 were announced to be the master licensee of Filly. In January 2014, however, Simba they got their license withdrawn by Dracco, reducing their financial incomes markedly, and Filly material that before were on Simba-Dickie's home page were removed.

Supposed Filly founding

Due to this placement in toy advertising, Simba's reputation for store-brand horse toys for the German market, and at least one disproven story of Filly's early years being a knockoff of My Little Pony Generation 3 toy-shape molds, Simba is often believed to be the creators of Filly. However, Dracco have later turned out to be the proper creators of the brand instead.

Links

Home page for Simba Toys

Community content is available under CC-BY-SA unless otherwise noted.